Star Health introduces ‘SUPER STAR’- A Long Term Retail Offering
Star Health and Allied Insurance Company Limited, the first standalone health insurance company in India, today announced the launch of its revolutionary retail health insurance product, ‘SUPER STAR’. This innovative policy offers a long-term policy for the retail health segment, combining advanced features and highly customisable covers to address the growing complexities of modern lifestyles, rising medical expenses, and unforeseen emergencies
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Mumbai, Dec 10: Star Health and Allied Insurance Company Limited, the first standalone health insurance company in India, today announced the launch of its revolutionary retail health insurance product, ‘SUPER STAR’. This innovative policy offers a long-term policy for the retail health segment, combining advanced features and highly customisable covers to address the growing complexities of modern lifestyles, rising medical expenses, and unforeseen emergencies.
Commenting on the launch, Anand Roy, MD & CEO of Star Health Insurance, said: “The SUPER STAR policy reflects our commitment to crafting innovative solutions that address the dynamic healthcare needs of our customers. By expanding its reach through our extensive agency network, we are bridging digital convenience with personalized options, ensuring unmatched flexibility and freedom of choice. While the product will be available to all customer demographics, it is the millennials that have been looking for greater personalisation. SUPER STAR addresses this growing need amongst our customers by offering limitless options, affordability, family discounts, and long-term benefits, making it ideal for young families. With features like Quick Shield and the long term tenure, we aim to provide comprehensive and highly customisable coverage for India’s evolving healthcare needs.”
SUPER STAR is now available through Star Health’s agency network, broadening its accessibility across customer demographics and geographies.
The plan also includes discounts for addition of family members of the policy holder and rewards for proactive health management through wellness benefits offered by Star Health.
Acknowledging millennials as a key target demographic, the SUPER STAR product caters to young families and individuals looking for policies that address their individual requirements and offer ultimate level of personalisation.
The launch reaffirms Star Health’s leadership in the health insurance industry, driven by its innovative product design, robust underwriting methodology, strong claims settlement track record, and customer centricity. The SUPER STAR plan is poised to redefine health insurance accessibility and affordability across India.
Star Health has settled over 1.1 crore claims, amounting to INR 53,000 crore, solidifying its leadership in claims settlement and customer trust.
